| Summary: | 碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 99 === In April 2010, the Shanghai World Expo opened, and its theme was “Better City, Better Life.” China’s hosting of this World Expo is not only an action by a new rising nation, but it also used this opportunity to promote its “soft power.” China also attempted to use this World Expo to demonstrate its strong comprehensive national power. In recent years, China has strengthened its cultural strategic attack, and its diplomatic strategies are active promoted, as Chinese culture has become a tool for China’s cultivation of its national image.
This series of actions, along with major reporting by the media, all make China seem as if it has entered the trajectory of globalization, and forged an image of a major cultural nation. It has seemingly exchanged information with other countries, and sought to make friends with the rest of the world. However, an increasing gap between the rich and the poor, serious corruption of officials, and ignoring human rights issues all make China highly sensitive, and has never been resolved or responded to.
It is easy to imagine that the truth of China’s emphasis on peace is just to cover up its nature as not peaceful. The usage of communication tools and media can only be seen as one sufficient condition, and there is more than one element in the propaganda behavior that forms national image. Chinese propaganda organization has had major development, with more breakthroughs and innovation in propaganda strategies. It is very important to understand how China integrates, implements, and controls modern communication technology, effective propaganda mechanisms, and propaganda strategy.
Keywords: 2010 Shanghai World Expo, soft power, national image, comprehensive national power, propaganda strategy
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