Factors Affecting Hotel Franchising in Taiwan
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 99 === With tourism industry growing in Taiwan, this research attempts to examine how international tourist hotels develop management strategies as properties of franchises chain, and subsequently gain a competitive edge in the domestic market. A basic structure of f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33464415553700669518 |