Factors Affecting Hotel Franchising in Taiwan

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 99 === With tourism industry growing in Taiwan, this research attempts to examine how international tourist hotels develop management strategies as properties of franchises chain, and subsequently gain a competitive edge in the domestic market. A basic structure of f...

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Bibliographic Details
Main Authors: Tung Chun Liu, 劉東春
Other Authors: Chia Yu Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/33464415553700669518

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