| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 99 === If the appearance of a blog templates can be effective for most of its users to easily understand what styles that designer(s) want to express, and even for reading articles, the same aesthetic experience can be elicited consistently among different users, it means that suitable concept of templates and articles contains a property of “aesthetic fidelity”. In this study, we analyzed the effectiveness of style expression of various templates appearances and also their consistence of aesthetic experience between difference users based on the concept by Park，Choi and Kim（2004）, to test 40 blog templates, for each templates, the respondents should select at least 3 tags from the style dimensions which they thought the most suitable to be assigned to the templates. Then analyzed and clustered the similar type of styles dimension, to test the relations between visual designs of templates and categories of articles, for each layouts the respondents should select yes or no from the scale which they thought the most suitable.
Furthermore, we analyzed those templates with good aesthetic fidelity in this study and realized the relations between visual designs of templates and categories of articles .We then designed various indicators and calculated the testing results to analyze the aesthetic fidelity of these templates. The results showed the majority of the examined templates allow most of users to be able to effectively select at least one style tag, and many of the style selection is highly consistent between different users. And then we calculated the testing results to analyze the relations between visual designs of templates and categories of articles. The results showed the majority of the examined suitable combinations allow most of users to be able to effectively select., and those suitable layouts are simple, bright, clear, which can attract users to read.
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