Technology Acceptance Model of Consumer Banking Site Considerations of the Study - In Hua Nan Bank, For Example

• Main Authors: Gin-fan Gu, 古峻帆
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/93177181019147706349

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 99 === The emergence of fast paced dynamic environment in business world in general and financial services sector in particular, has highlighted the significance of competition and efficiency. As the competition in banking sector is getting intense. The improvement of the banking internet deconstruct not only breakthrough the previous restriction on the transfer of financial information but also advancement on banking services.. The purpose of this study is to predict Finance consumer’s attitude and intention of using internet banking from Hua Nan Bank by extending technology acceptance model. The results reveal the following: The user from Hua Nan bank website services are most attention and request to provide the most immediate, complete and accurate information. Hua Nan Bank provide wide range of financial information on the website, and offer important international financial index and information query, the interest rate and exchange rate information, which most important function by the particular consumers. However, empirical findings of this study based on recommendations for planners in the Hua Nan Bank site construction services of the website reference. For academic researchers to use another point of view is from the site to measure the user's intended use of the Hua Nan Bank internet banking users' needs.