A Fantasy Theme Analysis of TV Series 《Legend of Bruce Lee》

• Main Authors: Jhong-Ciou Huang, 黃仲丘
• Other Authors: Wen, W.
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/29100544652723884957

碩士 === 世新大學 === 口語傳播學研究所 === 99 === This article apply rhetorical perspective, seeing the production of TV series as a persuasion rhetorical activity. The student select CCTV TV series as a research case and using Bormann’s fantasy theme analysis（FTA）approach analyze and compare the following research materials ,movies《 Fist of Fury》、《The Way of the Dragon》and TV series《The legend of Bruce Lee episode 15》、《The legend of Bruce Lee episode 36》. The research focus on three questions: 1.What kind of fantasy in original Bruce Lee’s movies? 2. What kind of representation Bruce Lee fantasy in CCTV TV series《The legend of Bruce Lee》? 3.Examine the rhetorical vision of 《The legend of Bruce Lee》chain out situation in China audience community. I found that through intertextuality with the past Bruce Lee’s movies, CCTV TV series《The legend of Bruce Lee》inherited the nationalism ideology fantasy in the movies just like the early cantus TV series forms in China. Through the construction process of rhetorical vision, the research discover that cantus in《The legend of Bruce Lee》reveal it’s Chinese culture hegemony ideology. The research examine 《The legend of Bruce Lee》chain out situation on internet community in China and discover that Chinese audience can recognize the ideology guidance characteristic of the TV series. And the Chinese audience evulation of 《The legend of Bruce Lee》shows dual opposition openion. Like Mary C. H.（2007）pointed out that public communication environment in internet age is different from old times, traditional communication operation from top to bottom is facing discourse dilemma. In other words, cantus rhetorical vision in China is entering consciousness sustaining stage. Different from audience intuitive observation, through the symbolic resolve process in the context the student discovered the polyphonic characteristic in Bruce Lee’s movies. Talk specifically, the leading role Chen Zhen and the script writer Ni Kuang in《 Fist of Fury》are in a respective interpretations relationship. Further, through the symbolic select and ignore process from old context to the new ones, the student found context《The legend of Bruce Lee》ignore the body meaning on real Bruce Lee .The leading role Bruce Lee in《The legend of Bruce Lee》becomes a subject who obey the cantus nationalism ideology and displayed Chinese cultural hegemony nationalism.