A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan
碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 99 === In recent years, riding bicycle becomes a hot activity. It advocates environmental protection, and to be a health and peace symbol. According to four dimensions of the store image, “merchandise”, “price and value”, “personnel services”, and “shop furnishings...
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ndltd-TW-099SJSM00310022015-10-13T19:06:48Z http://ndltd.ncl.edu.tw/handle/50681529596848167233 A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan 鐵馬驛站之商店印象與消費者需求研究 Lin, Sheng-Fu 林聖輔 碩士 聖約翰科技大學 工業工程與管理系碩士班 99 In recent years, riding bicycle becomes a hot activity. It advocates environmental protection, and to be a health and peace symbol. According to four dimensions of the store image, “merchandise”, “price and value”, “personnel services”, and “shop furnishings”, this study, engages in understanding the customer requirements of a cyclist rest stop. From the survey data, the main due facilities of the cyclist-rest-stop are “bicycle parking area”, “maintenance tool”, “rest facility”, and “beverage”. With prinpicle component analysis, this study also finds out three new dimensions of the store image for the cyclist-rest-stop. They are “product quality”, “services”, and “space management”. Ling Yang 楊玲 2010 學位論文 ; thesis 80 zh-TW |
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碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 99 === In recent years, riding bicycle becomes a hot activity. It advocates environmental protection, and to be a health and peace symbol. According to four dimensions of the store image, “merchandise”, “price and value”, “personnel services”, and “shop furnishings”, this study, engages in understanding the customer requirements of a cyclist rest stop.
From the survey data, the main due facilities of the cyclist-rest-stop are “bicycle parking area”, “maintenance tool”, “rest facility”, and “beverage”. With prinpicle component analysis, this study also finds out three new dimensions of the store image for the cyclist-rest-stop. They are “product quality”, “services”, and “space management”.
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author2 |
Ling Yang |
author_facet |
Ling Yang Lin, Sheng-Fu 林聖輔 |
author |
Lin, Sheng-Fu 林聖輔 |
spellingShingle |
Lin, Sheng-Fu 林聖輔 A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
author_sort |
Lin, Sheng-Fu |
title |
A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
title_short |
A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
title_full |
A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
title_fullStr |
A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
title_full_unstemmed |
A study of Store Image Dimensions and Customer Requirements of Cyclist-Rest-Stop in Taiwan |
title_sort |
study of store image dimensions and customer requirements of cyclist-rest-stop in taiwan |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/50681529596848167233 |
work_keys_str_mv |
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