A Study on efficiency of leadership of Sales and marketing management, by the survey in Vietnam

• Main Authors: Huynh Van Hoa Hiep, 黃文和狹
• Other Authors: 陳清燿
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/04123216781528532392

碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 99 === The biggest issues that facing all corporations today is communication skills and the inspiring leadership at all levels. “Leadership is a process, an intimate expression of who we are” (Cashman, 1998). How can we lead and lighting our life that connected to the inner values? In order to be recognized as a leader, one should embrace moral values, professional skills and quality characters which create an inspired environment in which followers want to perform as their best. How to remain and abstract the best talent while turnover is a big concerned issue today? This question should bring to leader. But, before changing the world one should change himself. The word “improvement” begins with letter “I”. "Knowledge of self is the source of our abilities", Lao Tzu said. In fact, without the role of effective leadership, we would not reach our touchable goals in this fast-pace business world. Therefore, we should never treat our leadership role as a dream but as a practical target. Pursues our leadership as a purpose to light up our lives is a worth thing to do. One should keep in mind that purpose is bigger and deeper than our goals. What happens when goals are reached, things have been done? Is our career over? Old people said: “Life without purpose is an early dead”. People may or may not pay enough attentions to this critical matter. They should put more efforts, time and challenges to improve their working skills in order to getting their purposes in a balanced life. To become a Chief Executive officer (CEO) and wish to succeed in this changing world, we need to study on this, an effective leadership role; and equip ourselves with essential leadership skills to get the better outcomes. To doing so, this thesis should be considered as a foundation and frame work for business leaders in Vietnam whom willing to take total responsibilities on the existence of his corporation or sales and marketing management, for example. In business, leaders can use the methodologies to get effectiveness of their role to improve organization performance specialize in commercial team. However, each department plays an important role in an organization. To me, with my solid fifteen years as a manager which specialized in operation, sales/marketing and commercial team _ sales team truly is a soldier on the battle field. Playing an important role as a helpful leader and team member together with my concrete working experiences, knowledge from our courses, awesome trainings in local and oversea now becomes the most powerful advantages to encourage me to share and complete this interesting thesis. Through this, I not only have a vision for myself to grow more but also wish to transfer to others who always open their mind to learn more and curious about their potential capabilities. Beside the articles that we have discussed and come out with explains, analysis and presentations, the selected articles that supporting to this study includes research in practical working environment, team working, company’s policies will take a guide line for whole papers we would go through from starting to ending. Leaders often use their ways of the communication and motivation to deliver their jobs, and make the business plans with sales & marketing management in Vietnam success.