The Effects of Perceived Competitive Pressure and Proactive Personality on Sales Performance of Life Insurance Professionals: - The Mediating Role of Job Proactiveness

• Main Authors: Li-Fang Huang, 黃麗芳
• Other Authors: Ying-Feng Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/55405766768124595692

碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 99 === "Relationship" is very important to China''s social interaction in a ring. Through partnerships, alliances the way and gain advantage and to obtain critical resources to compensate for their deficiencies. In recent years, rapidly changing financial environment, the past literature in order to face the problem of the majority of the overall company, but business colleagues Zhumo less. Particular type of organization change, the first pressure to perform is often charged with first-line employees. Ground other than life insurance practitioners in this study targeted to investigate the perception of competitive pressure and the individual''s personality traits, will affect the individual''s enthusiasm for work, thereby enhancing business performance. This study used questionnaires, other than life insurance professionals handling the object, namely, 585 questionnaires were issued, the effective recovery of 283, the effective rate of 48%. Through regression statistical analysis, the study found: personality motivation on work motivation has a positive impact; enthusiasm for work on the business performance has a positive impact; personal enthusiasm for the business performance has a positive impact; motivation in individual motivation and business performance part of intermediary between the effect. Display field of work attitudes of employees is a key factor affecting performance. Life insurance for employees in the past, perceived competitive pressure research is still rare, this study make up this gap. Finally, this study proposes a number of limitations of the study and recommendations as a basis for follow-up extension of future researchers.