| Summary: | 碩士 === 東方設計學院 === 文化創意設計研究所 === 99 === The substance of this paper is researching into the “Fan”, which not only owns particular ideas of community but abundant culture, through the development of a Japanese virtual idol—Hatsune Miku (初音ミク)—in ACG (Animations, Comics, Games) industry and business presently. As Japanese ACG has become globalized, the position of fans is also getting important because of their great enthusiasm for ACG, which has a noticeable effect on growth of related industry. Moreover, they formed the “Fan Culture” and gave ACG more cultural meanings. Using the interactive process between Hatsune Miku and the fans, this paper will argue that how has Fan Culture become influencial on ACG industry, fan’s position in this business, and the interaction between fans and the industry; Further, discover the content of Fan Culture. The concept of Fan Culture will be figured out by Literature Review in the first place, which would help comprehending Fan Culture and doing fan’s behavior research. Secondly, Content Analysis will be used to present the ways how fans adoring Hatsune Miku, for example, “Doujin creative work”and “cosplay”. Besides, fans’ behavior and practical works, which generally from the affection for text, are described through Interview Method. Based on the information collected form interviews, fans’ opinions about Hatsune Miku will be discovered, as well as increase the reliability of literature review and content analysis in this paper. It is found out that fans have been at a crucial place during the evolution of Japanese ACG industry—also known as Otaku industry—that is, fans have played a role of promoting ACG culture to the world and increase both of business and cultural value of this industry. It has formed a circle of fans, culture, and related industry. According to content analysis, the virtual idol Hatsune Miku nearly became life on account of fans’ works, which are music, chant, composition, drawing, comic, instruments playing and so forth. By all kinds of performances, even the fans in different fields have come together and teamed up with each other. More over, Hatsune Miku has been given to more meanings while the symbols and values about her are created continuously. As the interaction and information sharing among fans are getting strengthened day by day, certainly this Fan Power of urging ACG industry has already come into being.
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