The Impacts of Risk Attitude, Impulse Buying,and Product Information on Online Shopping

碩士 === 亞洲大學 === 國際企業學系碩士班 === 99 === Due to the market of online shopping has became competitive to threaten the market of traditional shopping way in the recent years, retail industries and shopping malls both run all kinds of sales promotions to achieve better sales in a short period of time, in o...

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Bibliographic Details
Main Authors: CHE-YAO, HSU, 許哲耀
Other Authors: WEN-PIN, SU
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/90442705884611987360

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