| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 99 === Along with the fast changes of social environment, quite a lot of scandals have occurred with enterprises internationally, which has triggered much discussion over the issue of corporate ethics, so that many enterprises will have to pay high regard for the practice of corporate ethics for survival. Besides, many international organizations and governments around the world have begun to formulate related criteria for corporate social ethics as they see highly the code of ethics and sustainable development of enterprises. Valentine & Fleischman (2008) consider that company will provide code of ethics and training for organizations that are usually equipped with moral value in order to enhance conduct of ethics of their staff and so as their individual work attitude. Nonetheless, companies that are responsible to community can be considered as ethical organization, and so organizations or companies should facilitate staff to conduct similar response as they work.
To intensify the discussion of relationship between the three, this study has based on the relationship of ethics program, cognition corporate social responsibility, and work satisfaction of employee as the focus of investigation, and industry as hotel and tourism industry given with promising development and abundant ethical issue as its subject of study. It will make use of literature review as the foundation for questionnaire design, and then convenience sampling and snowball sampling are used to conduct questionnaire survey upon service personnel of the industry. Period of sample retrieval runs from early March to end of April 2011, with a total of 300 questionnaires being dispatched and 200 valid questionnaires retrieved. As a whole, the retrieval rate of valid copies reaching 67%.
After questionnaires are being retrieved, they are conducted of descriptive analysis, independent T-test, analysis of variance, and at the end the research results of this study as based on substantiation analysis of valid samples show at the end: 1. the implementation of ethic program will lead to the fact that employees will have greater cognition regarding to events of corporate social responsibility; 2. the extent of employee for cognition of corporate social responsibility will enhance satisfaction for their work; 3. the implementation of ethic program will enhance the extent of commitment among employee for the organization; 4. cognition of employee for corporate social responsibility will enhance the extent of their commitment for the organization; 5. work satisfaction will enhance the extent of commitment of employee for the organization. As learned from influence analysis of hypothetical substantiation results, service personnel of hotel and tourism industry are, through the implementation of ethic program, generated of influence upon cognition of corporate social responsibility, and it will further affect work satisfaction of service and sense of commitment towards the organization.
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