A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company
碩士 === 東海大學 === 管理碩士在職專班 === 99 === The demand of toner cartridge is enhanced more upon the continuous growth in the market of Zerox, Laser printer and Multi-Function printer. In the past, this marketing was grasped by few main original-brand companies with the restrictions by unique specification a...
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ndltd-TW-099THU000260202016-04-13T04:16:55Z http://ndltd.ncl.edu.tw/handle/90012553032105556128 A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company 台灣碳粉匣產業經營模式之探討─以S公司為例 Wang Chihwen 王志文 碩士 東海大學 管理碩士在職專班 99 The demand of toner cartridge is enhanced more upon the continuous growth in the market of Zerox, Laser printer and Multi-Function printer. In the past, this marketing was grasped by few main original-brand companies with the restrictions by unique specification and Patent. But now, these restrictions are worked around or broken through by toner cartridge manufacturers selling with compatible toner cartridges or so-call generic brand cartridges, which are developed to be a new market. Foreseeing the competition in this new market, this research is to investigate the operational strategy of S company by analyzing this industrial characteristics and industrial development tendency. Afterward recommendations are proposed to operators of Taiwan toner cartridge manufacturers. The conclusions of this research are: Operational strategy for compatible cartridge 1. To set up anti-patent team, recruit talent experts and develop own patent. 2. To diversify products for market, develop and produce the parts of compatible toner cartridges in order to carry out the strategy of vertical integration. 3. To invest in overseas brands of toner cartridges and adopt the own brand in DIY channel as marketing strategy. 4. To achieve the destructive Innovation for Low-end market and compete against worldwide big Brands by lower cost strategy. Hsieh Teng-lung 謝登隆 博士 2011 學位論文 ; thesis 38 zh-TW |
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碩士 === 東海大學 === 管理碩士在職專班 === 99 === The demand of toner cartridge is enhanced more upon the continuous growth in the market of Zerox, Laser printer and Multi-Function printer. In the past, this marketing was grasped by few main original-brand companies with the restrictions by unique specification and Patent. But now, these restrictions are worked around or broken through by toner cartridge manufacturers selling with compatible toner cartridges or so-call generic brand cartridges, which are developed to be a new market.
Foreseeing the competition in this new market, this research is to investigate the operational strategy of S company by analyzing this industrial characteristics and industrial development tendency.
Afterward recommendations are proposed to operators of Taiwan toner cartridge manufacturers. The conclusions of this research are:
Operational strategy for compatible cartridge
1. To set up anti-patent team, recruit talent experts and develop own patent.
2. To diversify products for market, develop and produce the parts of compatible toner cartridges in order to carry out the strategy of vertical integration.
3. To invest in overseas brands of toner cartridges and adopt the own brand in DIY channel as marketing strategy.
4. To achieve the destructive Innovation for Low-end market and compete against worldwide big Brands by lower cost strategy.
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author2 |
Hsieh Teng-lung |
author_facet |
Hsieh Teng-lung Wang Chihwen 王志文 |
author |
Wang Chihwen 王志文 |
spellingShingle |
Wang Chihwen 王志文 A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
author_sort |
Wang Chihwen |
title |
A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
title_short |
A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
title_full |
A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
title_fullStr |
A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
title_full_unstemmed |
A Study of Business Strategy for Taiwan Toner Cartridge Industry ─ A Case Study of S Company |
title_sort |
study of business strategy for taiwan toner cartridge industry ─ a case study of s company |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/90012553032105556128 |
work_keys_str_mv |
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