| Summary: | 碩士 === 東海大學 === 管理碩士在職專班 === 99 === Due to multilateral free trade negotiations suffer setbacks under the framework of World Trade Organization, various countries transfer to sign Free Trade Area. Because of the special political factors we face and China and the Association of Southeast Asian Nations (ASEAN) Free Trade Area has entered into force in 2010,the products of Taiwan will face high trade-tariff barriers and it will be more difficult to compete with the ASEAN countries in the China market. In particular the establishment of the ASEAN Plus Three will cause the greatest influence on panel industry.
Display Search market research agency forecasts that the China will become the largest LCD TV single market in the world by 2011. As the Economic Cooperation Framework Agreement was signed and the panel industry move China, it could bring the new opportunities for Taiwan's TFT-LCD industry? The study attempted to investigate the TFT-LCD industry’s environment how to change during the discussion of the ECFA? And the panel industry how to adjust to cope with the changes? Because China develop TFT-LCD industry actively and the strategy of market inducement to obtain technology works, Taiwan、China、Japan and South Korea announced that they will set up next-generation panel plant in China Simultaneously. This research used four stages to discuss the formation of competitive advantages in Taiwan's TFT-LCD industry and observed that industry and the manufacturers will change as the industry's evolution. In addition, companies should identify their dynamic ability to adapt to the changes in the environment.
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