| Summary: | 碩士 === 東海大學 === 資訊工程學系 === 99 === Most enterprises in Taiwan think that marketing capacity is the key point of promoting whole living, growth and making profits. It is also the reason why various enterprises value CRM (Customer Relationship Management) recently. Industrial of steel possesses the characteristics of the high capital, high technology, slowed of cost recovery, large consumes energy, high cost of transportation, repeated recycle….etc. and the industrial of stainless steel is the noble of it with highly economic value. For the structure of stainless steel, nickel is the representative of impacting cost. Nickel is the most important metal raw material for alloy metal, especially for stainless industrial. It is the largest consumption and low alternative. After year 2006, the international nickel prices changed rapid, it experienced the major financial events of invested funds operation, global credit, financial turmoil…etc. It damages the situation of normal supply and demand of raw materials. This research is by the internal stainless steel suppliers for example. To face the oncoming markets, product structures and the factors of cost sudden changed and also to consider the mutual interdependence relations of overall. It breaks the traditional way and uses the model of sells on consignment the pattern to spread the risk. The purpose of this research analyzes the results of the model of the sells on consignment the pattern of stainless steel industrial. It provides the strategic planning of oncoming marketing and CRM for stainless steel industrial or similar industries, suggestions and the references of the development in information project.
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