The impact of Investment Involvement and Product Place on firm Performance- Evidence from Taiwanese Firms in Mainland China

• Main Authors: Lucky Chen, 陳峯祺
• Other Authors: Xiao,huiLing
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/91756914803955769364

碩士 === 東海大學 === 財務金融學系碩士在職專班 === 99 === As the last two decades the investment boom in China continued Meanwhile, the Chinese mainland since 1978 and opening up, the average GDP growth of more than 9%,Taiwanese investment in mainland China have flocked to the trend to Taiwan investment in mainland China's Involvement, And market access issues is the focus of the most, However, few empirical studies of the way through academics, research investment in the mainland market access and product involvement level correlation between the performance, In this study, through the Taiwan Economic Journal provided "Taiwanese database" as the sample matrix, to 2000 to 2010 Total 2718 document (s),Investment in the mainland companies listed and OTC Taiwan sample, and empirical studies of ways to view, Taiwanese investment in mainland China are involved through the different degrees in different market access, investment and the resulting performance difference. This research will explore the involvement of Taiwanese investment in mainland China, market access products, performance of the association. Will be divided into the involvement of investment involved a high degree of involvement level is low, the product market is divided into access for export of business and domestic demand mainly in four areas of business, And research topics are divided into four parts. The first of Taiwanese investment in mainland China the degree of parent involvement in the performance of the affected, The second of those characteristics of the parent company of Taiwan investment in mainland China have an impact on the degree of involvement, The third of Taiwanese investment in mainland China for the parent company markets its products access the impact of performance, Finally, the degree of involvement in a different, its parent company, the performance of the market access effect. The findings showed that Taiwanese investment in mainland China when the higher the degree of involvement, its parent company, the better the performance, When the parent company's total assets and inventory turnover rate and the larger the company, investing in mainland China will be the greater degree of involvement. Also in the product market access for export enterprises in the performance based on performance relative to domestic enterprises good, and the inclusion of Involvement to discuss the size, The study found that greater the degree of involvement, regardless of the export-orientated enterprises or enterprises of the performance of domestic demand will slow down the difference, That affect the relative degree of involvement in the product market access impact.