The Pattern of Travel Apps for Mobile of Smart Phone with Domestic Tourism－The Case of App of Taiwan Discovery

• Main Authors: Yung-Lun Chang, 張永侖
• Other Authors: Wen-Hua Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/jr798p

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 99 === Nowadays, people have been increasingly depending on uses of smart phones due to the new generation of smart phones and development of wireless internet. Moreover, many applications are presented to the public, and it could allow these users to download them into their smart phones according to their needs, and then travel-related applications have continued to emerge, such as "Taiwan Discovery" by Treascovery, etc. This study is attempting to observe the systemic relationship between tourism software and the actual tourist willingness, and it also discusses how smart phone’s application really cause or increase tourist willingness to involve in domestic tourism. Furthermore, the result will offer the new marketing methods and ideas to tourism industry, and will form a different travel style from the previous model. Therefore, the questionnaire in this study on the intention to use "Taiwan Discovery" in smart phone is adopted, and structural equation models could find out all the variables on each other and causal relationship, and then it also allows people to better understand whatever the variables effectively improve tourist willingness to domestic travel. For holders of smart phone, the installation of tourism application could indeed improve their tourist willingness for more then 2-days and in-country tour, and it will indirectly result a positive effect such as relevant business opportunities and the growth in a market economy. In addition to facing competition, it is a very important topic how to use emerging technologies to expand the market while the result of this study is also highlighting the future of tourism industry.