Evaluating Promotion Strategies for NationalStandards and Inspection Technologies of HealthCare Products

• Main Authors: Hui-Chen Huang, 黃惠珍
• Other Authors: 應國卿
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/uuq9dj

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 99 === Aging will be the global trend in the future, and health care industrial related products which the elderly need will grow rapidly. To to promote the development of the six new industries is important policy goal of the government. The Health care industry has already been identified by Executive Yuan as one of the key development projects in the biotechnology industry. This research is based on the above reqirements to summarize a few of important factors of evaluating promotion strategies for national standards and inspection technologies of health care products. Following a comprehensire analysis and study. And to provide some guidelines to relevant parfies for the promotim. Using Kano model identity the key factors for the related promotion strategies; then use AHP method further to study the optimised promotion strategies for the health care industrial products. This study has been conducted by the literature review and expert questionnaire survey, then to use both Kano model and AHP method to discuss the weight of factors that affected promotion strategies for the standards and inspection technologies of Health Care Products. The results show the three strategies that Command Control, Economical incentives and Education promotion, the impact of Economical incentives has the highest weight. Therefore, suggest "Economic Incentives" to be the optimal promotion strategy. The study results will provide the government as the reference for promotion strategy for standards and inspection technologies of health care products.