Research on Strategic Investment over Shanghai’s Creative Industries for Taiwanese Enterprise- The Case Study of Art Gallery

• Main Authors: Huang-Chun Chung, 鐘凰郡
• Other Authors: 蘇瑛敏
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48qv37

碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 99 === Creative industries are the fourth potential business strategy globally. Upon realizing the important of such circumstances China had make appropriate agenda over both (10.5-12.5) general nation-progressive`s meeting， with China physical and encouragement， many relative trade and industry spur out blossomly . In recent years, Shanghai has successfully took over the lime light of being the leading role of art-trading market of most Western Europe countries, the rapid growth of Shanghai in being the center stage of promoting art influential and trading has drawn the attention globally；In flavour with related agents and side walk products, Shanghai are strategically and geologically situated to perform at her very best. Thus, many related Taiwanese`s business had took opportunity to venture or merge themselves with this young raising and trendy trades. In my recent researches many had involved or even station themselves to have a part of the cake. Taiwanese’s Art Gallery has its own language, similar cultural background, the extensive gallery experience, artwork and collector contacts, become advantage for into China. However, the west must not only face the Shanghai local galleries, but also need to face the world''s major galleries of the global competition. Therefore, the development of Taiwanese’s art gallery in Shanghai facing many difficulties to be worth exploring. The research is based upon the relevant literature, case studies and in-depth interviews to explore the development of Taiwanese’s art gallery in Shanghai facing operate difficulties, and from the "Law policy", "Social culture", "Management" and "Industrial development" four summarized level management related issues and to develop countermeasures for future development of overseas Taiwanese’s art gallery for reference.