The Customer Experiential Values and Persuasion of Sequences of Virtual Experience Combinations during Purchase Delay—the Moderating Roles of Delay Reasons and Product Knowledge
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === The main study is to find out better combination sequence of online consumer experience, which includes indirect experience (IE), virtual experience (VE) and virtual avatar experience (VAE), and to discuss the impact of consumer experience value and persuas...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8v58vd |