A Study of How Purchase Involvement Affects Customer Value and Consumers’ Purchase Decision Making Behavior for Male Facial Care Product
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === Nowadays, many customers are very concerned about how to keep beauty and postpone senility, Regardlss of either gender, more and more people are used to purchase Cosmetology product in order to maintain their younghood. Under this circumstance, the cosmeti...
Main Authors: | Li-Chun Yeh, 葉俐均 |
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Other Authors: | Chun-Hui Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/36820169472810748524 |
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