The Study of Rail Vehicle Components Industry Strategy of Globalization-An Example of A Company Manufacturing the brake friction materials manufacturer

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === Vehicle is a vehicle track vehicles must follow the track road, to as high carrying capacity of transportation, such as all kinds of Taiwan Railway train in the Metro area''s rapid transit and underground, high-speed railway. The relevant com...

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Bibliographic Details
Main Authors: Peng-Hsien Yu, 余朋憲
Other Authors: Nuan-Hsuan Ho
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35542531033249259944
Description
Summary:碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === Vehicle is a vehicle track vehicles must follow the track road, to as high carrying capacity of transportation, such as all kinds of Taiwan Railway train in the Metro area''s rapid transit and underground, high-speed railway. The relevant components of such means of transport that is rail vehicle manufacturing components industry. In this study, case study approach, through interviews with experts, relevant literature to explore, collect, and to theoretical models as the basic architecture of a rail vehicle components industry globalization, the key layout, and the first in industry analysis, positioning its rail vehicles components industry in the domestic stage in the process of globalization, the seeds, engraved is heading the international stage, and then through the SWOT analysis, order the strengths, weaknesses, opportunities, threats, etc. to understand the industry''s competitiveness in the globalization, on the market, costs, competition, government analysis of the four dimensions of the industry globalization drivers, the other by the global strategy analysis case study the feasibility of product globalization strategy. The results in rail vehicle components industry with a practical, reference for the future development of the industry.