The retail commercial bank business expansion strategy-to S Companies in Taiwan

• Main Authors: Chao-Chih Chen, 陳朝郅
• Other Authors: Jyh-Horng Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/11640824749076060816

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === Title of Thesis：The retail commercial bank business expansion strategy - to S Companies in Taiwan Total pages：91 Key word：Bank Retail Business、Mission Statements、Strategy Formulation Name of Institute：Graduate Institute of International Business,Tamkang University Graduate date：June of 2011 Degree conferred：Master Name of student：Chen Chao-Chih Advisor：Dr.Lin Jyh Horng (陳 朝 郅) Dr.Lai Chin Chang (林 志 鴻 博士 賴錦璋 博士) Abstract: This research mainly discusses that after multiple financial crises and financial integrations in recent years, the appropriateness of the finance returns to the retail trade. This research attempts to use the theoretical framework of Lin and Pao (2004) as the main study spindle and also references to Hirtle and Stiroh (2007) that emphasized on the importance and tendency of returning to retail trades, Carter and McNuty (2005) that stressed on the bank development and profitability when the bank removes the control and after the technological innovation and First Manhattan Consulting Group (2001) that facing to the threat when managing retail trades and the main source of profits and also give business suggestion. According to the above study to establish the research model of this study and then discuss the appropriateness of case companies when manage retail trades. This research found that the best strategy, the research construction and the supporting information of the study case company confirmed that it is already formed a new developed trend that the bank industry expands the retail business market positively and also becomes the main operation and profit sources to the financial industry nowadays. It uses the analysis of theoretical framework in Lin and Pao (2004) to discuss the elements of the competitive business strategy formulation in S company; uses the 7S pattern to analysis the case for the advantages and disadvantages of the bank interior environment; uses Five Competitive Forces to analysis the opportunity and threat of its industry environment; and then uses the PESTEL pattern to evaluate the influence of the overall environment. Finally, it explores the superior strategy elements of a case company manages the retail trade by the internal, industrial and the overall environmental analysis in order to form the best strategy of a case company and then achieves the enterprise mission. According to the research results of this thesis, it is confirmed that the S Corporation is appropriate to expand the financial retail trades by the execution of the optimal strategy “to expand the retail and enhance the market”, and then achieve the mission of placing among the top ten commercial banks in Taiwan area so that enhance the value of the bank itself relatively by promoting the business quantity, the scale and the profit.