The influence of customer satisfaction and professional commitment of counselors in universities on job satisfaction

• Main Authors: I -Hsiung Chang, 張義雄
• Other Authors: 張家宜
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/68576370923520328680

碩士 === 淡江大學 === 教育心理與諮商研究所碩士班 === 99 === The low fertility (the declining of birthrate) has been brought the difficulties of managing in university and institute of Taiwan in the future. When students confront with the stress of study and emotional difficulties, they usually get help from the counseling unit in university. The Counseling unit is only in university and college and processes part of the administrative affairs. When the counseling unit faces the professional requirement and the other professional requirement, it will encounter choices. Therefore, the main purpose of this research is to explore the analysis of the orientation of customer satisfaction of counselors to the professional commitment, the job satisfaction. This study has taken the sample of the universities in Northern Taiwan included Ilan county, New Taipei city, Taipei city, Taoyuan county and Hsinchu city and county. After the adjustment of the five experts’ survey, then test facilities, at last resulted three kinds of questionnaire. There are 164 samples recovered in 318 samples. Response rate was 51.6%, and total valid sample was 140, the effective sample rate was 85.37%. This study is quantitative research and using Multiple Regression Analysis, t test, Descriptive Statistics, reliability analysis, validity analysis and the analysis of variance (ANOVA), and factor analysis will be collected data into effective information. This research has got the following conclusion. 1. There is a significant relationship between counselors’ customer satisfaction oriented and professional commitments. Most of the assumptions of customer satisfaction oriented and professional commitments are true, there is only the cognitive and professional commitments are not significant in the concept of customer priority. 2. The customer satisfaction oriented of counselors has the positive influence to the job satisfaction. This verification provides information about the positive influence of the satisfaction of work environment and the satisfaction of colleagues’ relationship. And the initiative of assist in labor terms also has a positive impact. 3. The professional commitment of counselors has the significant impact on the job satisfaction. The level of job identification also affects the satisfaction of job, working environment, the growth of self and labor terms positively. With this conclusion, hoping that the education administration and university can have the direction and principle on the demands of counselors.