Preference Analysis of Traffic Safety Publicity Videos for Seniors

• Main Authors: Wen-Jie Chen, 陳玟潔
• Other Authors: Wan-Hui Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/41983720045928471696

碩士 === 淡江大學 === 運輸管理學系碩士班 === 99 === Since 1993, Taiwan has become an aging society. It is hard for seniors to avoid emergencies and dangers on roads due to the degeneration of physiological and cognitive functions. In addition, it was learned from the data of road traffic accident that they are a disadvantaged minority of death and serious injury of road traffic; among the levels of their death, senior pedestrians are the most serious ones. This study aimed to understand the characteristics of overseas and domestic traffic safety publicity videos for senior pedestrians through collecting them widely. Besides, this study analyzed the characteristics of senior pedestrians’ accidents to investigate the difference between the traffic safety publicity video for senior pedestrians and the characteristics of the accidents of senior pedestrians. This study used a questionnaire to understand their preferences for the characteristics of traffic safety publicity video of pedestrians and find out the difference between the current problems of video content and their expected content and feeling type. After finishing the questionnaire, this study used one-on-one interview and focus group to collect their opinions and amend the questionnaire based on them. From the analysis of the results, this study suggested that “the behaviors of crossing roads safely” and “the influence of physiological characteristics on safety” should be strengthened in the content of traffic safety publicity video for senior pedestrians in the future. To make them like the video, the feeling in the video should be “warm”; to make them understand the behaviors leading to dangers, the feeling should be “warm” and “shocking”; finally, the playing and talking speed should be slower.