A Study of the Purchase Motivation and Intention on Counterfeit Luxury Goods

碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 99 === The sales of counterfeit luxury goods raise rapidly and their economical scale have become a huge problem which can’t be underestimated. Therefore, how to eliminate counterfeit luxury goods has become an important issue. Using the strict criminal laws, o...

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Bibliographic Details
Main Authors: Tse-Yuan Shao, 邵澤淵
Other Authors: Chu-Ching Wang, Ph.D.
Format: Others
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/91356759224016700674

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