A Study on the Development Strategy of LED in Taiwan

• Main Authors: Ming-Chih Chen, 陳銘志
• Other Authors: WEI-TZEN YANG
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/62491961864521826958

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 99 === Green Revolution has driven the global LED industry and, coupled with the many advantages and wide application of LED, promoted the amazing potential output value of the global LED industry. Under the actively encourage of the government, Taiwan LED industry has developed a complete industrial supply structure, making the Taiwan LED industry leadership position among the world, including the second, behind Japan, occupancy rate and the first output value of productions in the world. In this study, we investigate the status of the Taiwan LED industry, use SWOT to analyze the Taiwan LED industry, and interview with experts to develop Taiwan''s LED industry development strategy. Based on the above process, we provide specific recommendations for Taiwan LED industry during the development of related businesses operating strategy. The three purposes of this study include (1) to understand the status of the Taiwan LED industry; (2) to analyze the competitive environment in Taiwan LED; (3) to explore the Taiwan LED industry development strategy. In this study, we provide specific recommendations for the government and the Taiwanese manufacturers to facilitate Taiwan''s LED industry-related businesses operating strategy during the development of reference conclusions. 1. For the Government''s proposals: (1) The Government should regard LED industry as a key development industry. (2) The Government should focus on the LED industry to develop appropriate counseling development policies. 2. For Taiwan manufacturers’ recommendations: (1) To increase R&D investment, to continue training of professionals, and to actively accumulate R & D capabilities. (2) To introduce automated production equipment, to increase flexibility and breadth of product lines, and to control product capacity. (3) To take a keen insight into the industry prospects and keep abreast of market dynamics so to real-time response to customer demand. (4) To strengthen, through the professional division of labor and the e-process management system, the industry value chain. (5) To implement the total quality management, to reduce costs, and to strengthen customer loyalty. (6) To combine self-cultivation with industry, government, and academia cooperation model and to train professionals.