| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 99 === “Cloud computing” is topical and frequently discussed, with numerous international companies actively and preparing. Nevertheless, some users worry about private information loss and personal secret infringement, and avoid using cloud computing. Currently available articles, blogs, and forums focus on applying clouds to industries (Rosenthal, et al., 2010) but without regard for the user''s intention. The purpose of this research is to integrate TAM, TPB, IDT, and security risk to investigate factors influencing the adoption of cloud computing as integration. A professional market questionnaire investigation company in Taiwan collected the research data. Retrieved 1069 useful questionnaires were used as the data for the final analysis.
The research findings reveal that the perceived ease of use, perceived usefulness, relative advantage, and compatibility influence attitudes toward the behavior of cloud computing. The security risk, compatibility, attitudes toward the behavior, subjective norm, and perceived behavioral control influence the behavioral intention of cloud computing. Finally, this research offers suggestions for future researchers.
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