THE IMPACTS OF EXPERIENTIAL MARKETING AND QUALIA ON THE BRAND IMAGE, CUSTOMER SATISFACTION AND LOYALTY: DIGITAL CAMERA AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 99 === Due to the raising of personal income and living standards, consumers are more focus on their personal style and taste. Consumption pattern also changed from the past “agricultural economy” to ”industrial economy”, then to “ service economy”, and now to “experien...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46680257966229340846 |