The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University

碩士 === 大同大學 === 資訊經營學系(所) === 99 === This study evidenced from T University and discussed the characteristic of administration service and quality. The sample of this study was students in T University. According to the students adopted stratified sampling, we collected 698 usable questionnaires. Th...

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Main Authors: Yi-Lin Chen, 陳逸琳
Other Authors: Huei-Huang Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/00588334345130968737
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spelling ndltd-TW-099TTU057160092015-10-13T19:19:58Z http://ndltd.ncl.edu.tw/handle/00588334345130968737 The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University 行政服務品質、滿意度與忠誠度之實證研究-以T大學為例 Yi-Lin Chen 陳逸琳 碩士 大同大學 資訊經營學系(所) 99 This study evidenced from T University and discussed the characteristic of administration service and quality. The sample of this study was students in T University. According to the students adopted stratified sampling, we collected 698 usable questionnaires. Then SPSS and AMOS were used for structure equation model to analyze the two independent variables of administration service quality and customer satisfaction to understand the relationship on loyalty. Finally, this study found the critical attributes of the satisfaction in order to confirm the sequence of improving. The result could provide strategies and allocate resources for administrator in university. Huei-Huang Chen 陳煇煌 2011 學位論文 ; thesis 58 zh-TW
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description 碩士 === 大同大學 === 資訊經營學系(所) === 99 === This study evidenced from T University and discussed the characteristic of administration service and quality. The sample of this study was students in T University. According to the students adopted stratified sampling, we collected 698 usable questionnaires. Then SPSS and AMOS were used for structure equation model to analyze the two independent variables of administration service quality and customer satisfaction to understand the relationship on loyalty. Finally, this study found the critical attributes of the satisfaction in order to confirm the sequence of improving. The result could provide strategies and allocate resources for administrator in university.
author2 Huei-Huang Chen
author_facet Huei-Huang Chen
Yi-Lin Chen
陳逸琳
author Yi-Lin Chen
陳逸琳
spellingShingle Yi-Lin Chen
陳逸琳
The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
author_sort Yi-Lin Chen
title The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
title_short The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
title_full The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
title_fullStr The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
title_full_unstemmed The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
title_sort relationship of administration service quality, satisfaction and loyalty - evidence from t university
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/00588334345130968737
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