Effects of Social Influence onTheir Acceptance of Online Group Buying

碩士 === 大同大學 === 資訊經營學系(所) === 99 === As in recent years, the prevalence of online group buying, the people involved have a wide range from professional to the age of purchase of the product is also strange. As Internet penetration driven e-commerce, network message communication with fast, easy for...

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Bibliographic Details
Main Authors: Wen-ting Yeh, 葉雯婷
Other Authors: Ming- hsien Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/15199280599291061586

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