| Summary: | 碩士 === 台南應用科技大學 === 應用設計研究所 === 99 === As times change, emphasizing on one’s professional image is another thing people pursue besides work performance. In the past ten years, there have been a certain percentage of males engaged in the professions of cosmetology and hairdressing, which have been dominated by females in the past. Hairdressing and cosmetology professionals often have their own preferences of apparel and ways of dressing up, while helping their customers to design personal styles. Owing to a lack of related researches on men''s fashion styles, the present study aimed to examine men’s apparel designs, colors, patterns, styles and images. Males grouped by professions, ages and income levels were analyzed and examined according to the difference in their apparel styles and preferences. The results of the study can be used as references for clothing industry and professional image designers.
The study started with discussing literatures to understand the development of men’s apparel. Clothing sample pictures were collected and categorized with KJ method. Questionnaire survey was carried out in the final stage. The first survey was to examine and analyze their preferences of sample pictures and clothing styles. The results were used in setting up a formal questionnaire. The formal questionnaire survey was carried out in terms of hairdressing and cosmetology professions and other professions, ages and levels of income. 305 valid questionnaires were collected for the analysis of reliability and validity, T-test and mono-factorial variance (One-way ANOVA). The results showed that a largest percentage of people were fond of concision style while punk style was only accepted by a smallest percentage. Age did not play an obvious role in choosing clothing styles, while difference in professions and income levels played a more obvious role in comparison. This study targeted at hairdressing and cosmetology professionals and other professionals, concluded that professions and income levels had more influence on personal clothing styles and level of preferences.
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