The Relationship between Service Quality and Customer Satisfaction in Food and Beverage Industry- A Case of Restaurant S

• Main Authors: Su-Jhen Kang, 康素真
• Other Authors: Shiang-Tai Liu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/12129177898297553937

碩士 === 萬能科技大學 === 經營管理研究所 === 99 === Taiwan's outside food consumer market one year approximately is the dollar more than 400 hundred million Yuan, in addition the Chinese always deeply loves the good food, to serve the different level the source of tourists, the dining entrepreneur asks to strive for changes newly satisfies the customer unceasingly change of demand the expectation. In recent years, because the national income increased, the life state change, the populace pursued the life quality the desire to elevate day by day, the food and beverage industry was the domestic demand industry, the booming quality and the domestic and foreign economical change were related. Because receives the domestic economy structural change, the national income and leaves home to seek one's fortune with the woman employed population increases, has led the food and beverage industry development directly. This research by the interview discovered that the new dining room must with the existing competitor competition, be possible from the brand, the place, the material cost to begin, so long as the dining room in the emaciated look taste, the service attitude, dine in the environment to maintain continually from already the characteristic, serves leads to, construction surface and so on service quality and customer degree of satisfaction, reduces the customer complaint, enhances the customer degree of satisfaction, must be able to enhance industrial competitive power.