Integrated Marketing Communication Applied to International Sports Activity：The Case Study of 2009 World Games in Kaohsiung
碩士 === 文藻外語學院 === 創意藝術產業研究所 === 99 === From 90’s, IMC has developed many different definitions and forms in different areas worldwide. The discussion and application are well practiced among Business owners, the Academics, and Practical Marketing Communications industry. IMC is not independent, but...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22635585797337555106 |