| Summary: | 碩士 === 雲林科技大學 === 企業管理系碩士班 === 99 === In the present day, various financial information is more and more transparent. The service quality has been an important index for the banking competition. This study object is a bank’s account customers in Douliu. Also the study uses PZB Quality Service Scale, exploratory factor analysis and confirmatory factor analysis to find out the service quality’s factor structure and correlation. The results of the study show that the quality service formed by tangibility, reliability, responsiveness, assurance, and empathy. The most important fact of the quality of service is assurance and the less one is tangibility.
|
|---|
