| Summary: | 碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 99 === Due to the developments and popularization of internet, virtual communities (VCs) have gained rapid growth. As a result, the major functions of virtual communities have expanded from social-oriented to knowledge sharing. For more and more professional VCs to make most to their members, knowledge sharing is an essential activity. Consequently, knowledge sharing behaviors of professional VCs have been an important research issue.
This study choose JavaWorld@TW as a research platform, and bases on information richness theory, combining with channel expansion theory, and personal characteristics (such as, knowledge sharing self-efficacy, absorptive capacity, multi-motives and so on) to explore critical factors influencing knowledge sharing behaviors. An internet survey was conducted to validate the proposed model. For 370 valid samples, SPSS was used for descriptive statistics and SmartPLS for testing measurement and structural models.
Major findings support above mentioned theories. Then, managerial implications on academic as well as practice are analyzed and practical guidelines for improving the knowledge sharing intentions of members of professional VCs are recommended.
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