A Study on Mode of Nonprofit Organization Fundraising- A Case Study of the Eden Social Welfare Foundation

• Main Authors: Su-Chen Yeh, 葉素珍
• Other Authors: Deng-Wang Hsieh
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/97881501703973410336

碩士 === 元智大學 === 社會暨政策科學學系 === 99 === With the economic growth and political liberalization and cultural transformation, social development in Taiwan has been diversified. Consequently, the "Third Sector" has been gradually formed and prosperously developed. Nevertheless, the fund-raising activities of nonprofit organizations can be seen everywhere, revealing the organization''s dependence on external resources. For non-profit organizations, the establishment of an effective fund-raising mode is closely related to their substantial survival and future development. In the process of fundraising, there often comes up with a variety of uncertainties. We need to seek an effective way to help organizations so they can successfully raise the resources necessary to maintain the organization within their established purpose, mission and development. To have in-depth case study of the "Eden Social Welfare Foundation", the researcher use literature analysis, methodology of case studies and in-depth interviews with staff members for fundraising and donors. The study aims to explore the fund-raising mode of the non-profit organization. This study adopts qualitative research methods, literature reviews, data analysis and interviews. We therefore draw the following conclusions. 1. Fund-raising activities must be continuously innovated. 2. The objects of service must be focused. 3. Working with enterprises must be more flexible. 4. The establishment of donor database and maintenance funds should be properly allocated. 5. Actively develop donations from young populations. 6. Seek supportive celebrities to carry endorsement.