The Consumption Practice of Contemporary Postcards in Taiwan
碩士 === 元智大學 === 社會暨政策科學學系 === 99 === This thesis probes into the consumption situations and characteristics of contemporary postcrds in Taiwan. The main purpose of this study focuses on people enjoying to purchase and collect postcards during trips. Their identities and consumption behavior chan...
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ndltd-TW-099YZU052100502016-04-13T04:17:17Z http://ndltd.ncl.edu.tw/handle/60504813762433294380 The Consumption Practice of Contemporary Postcards in Taiwan 台灣當代旅遊明信片之消費實踐 Hui-Yu Liou 劉慧瑜 碩士 元智大學 社會暨政策科學學系 99 This thesis probes into the consumption situations and characteristics of contemporary postcrds in Taiwan. The main purpose of this study focuses on people enjoying to purchase and collect postcards during trips. Their identities and consumption behavior change in tourism industry. There are two research methods in the study, including in-dephth interview of lovers of consuming postcards and text analysis of tourist gaze and writing about postcards. The conclusion of this research is induced as follows: 1. The symbolic consumption supports their keeping purchasing and collecting behavior and influences their self identities and social identity. 2. The lovers of postcards place importance on second gaze by tourist experience, not tourist gaze. 3. The consuming postcards identify with tour and these postcards urge them to travel abroad. Li-Jung Wang 王俐容 2011 學位論文 ; thesis 128 zh-TW |
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碩士 === 元智大學 === 社會暨政策科學學系 === 99 === This thesis probes into the consumption situations and characteristics of contemporary postcrds in Taiwan. The main purpose of this study focuses on people enjoying to purchase and collect postcards during trips. Their identities and consumption behavior change in tourism industry.
There are two research methods in the study, including in-dephth interview of lovers of consuming postcards and text analysis of tourist gaze and writing about postcards.
The conclusion of this research is induced as follows: 1. The symbolic consumption supports their keeping purchasing and collecting behavior and influences their self identities and social identity. 2. The lovers of postcards place importance on second gaze by tourist experience, not tourist gaze. 3. The consuming postcards identify with tour and these postcards urge them to travel abroad.
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author2 |
Li-Jung Wang |
author_facet |
Li-Jung Wang Hui-Yu Liou 劉慧瑜 |
author |
Hui-Yu Liou 劉慧瑜 |
spellingShingle |
Hui-Yu Liou 劉慧瑜 The Consumption Practice of Contemporary Postcards in Taiwan |
author_sort |
Hui-Yu Liou |
title |
The Consumption Practice of Contemporary Postcards in Taiwan |
title_short |
The Consumption Practice of Contemporary Postcards in Taiwan |
title_full |
The Consumption Practice of Contemporary Postcards in Taiwan |
title_fullStr |
The Consumption Practice of Contemporary Postcards in Taiwan |
title_full_unstemmed |
The Consumption Practice of Contemporary Postcards in Taiwan |
title_sort |
consumption practice of contemporary postcards in taiwan |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/60504813762433294380 |
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