The relationship between Attachment, Involvement and the Promotion through Point-Collected Figure of the Convenience Store

碩士 === 元智大學 === 國際企業學程 === 99 === In recent years, the number of convenience stores has become more and the density of their locations is higher that makes the market more competitive. Therefore, convenience stores have restored to various marketing strategies to increase their sales. In addition...

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Bibliographic Details
Main Authors: Shiang-You Liao, 廖祥佑
Other Authors: 賴子珍
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/03377814274518065703