Exploring Smart Phone Product Development Trend by Technology Trajectory Theory

• Main Authors: Yi-Tsung Shih, 施議宗
• Other Authors: Colin Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/16620001924405408245

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === Ever since iPhone 3G was put on the market, more and more people wanted to buy iPhone which made Smartphone one of the electronic products consumers desired. As the growth of follow-up Smartphone was extremely great, peripheral product manufacturing industries were also made popular. For example, mobile communication industry, touch panel manufacturing industry and application software developing industry became the key industries people focus on. Therefore, our questions are: What is the current development status of Smartphone under the impacts of globalization and rapid technology-copying? Would consumers’ choice for Smartphone affect the technology development relating to Smartphone? In this paper, we tried to understand and investigate the overall development evolution of technology relating to Smartphone and discussed the development trend of Smartphone, in terms of technology, based on the evolution model of technology. The diversified functions of Smartphone and its open application service platform, of which users can download the software they like, allow users to create personal user-interface. In addition, the internationalization and liberalization of telecommunication accelerate the development of mobile telecommunication technology and bring the usage pattern of Smartphone to a new era. At the moment, once a new service is released by a communication system, new applications and demands would be popular and needed. Hence, market demand and product innovation of Smartphone are the development direction relative industries value and emphasize on. According to the theory on disruptive technology proposed by Clayton M. Christensen and Michael E. Raynor, we explored the formation and evolution path of Smartphone and analyzed the development of relative industries. We used the results to predict Smartphone’s future trend and development, in terms of touch panel technology, hardware function, application service, operating system and communication system.