Notebook in Taiwan''s unique competitive advantage

• Main Authors: Ming-chieh Lee, 李銘杰
• Other Authors: Hsueh Jen Hsu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/06271739537574859651

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === This paper discussed the development of the notebook computer industry a unique competitive advantage： With the changing times， and information habits of computer users that changes in information products through a series of evolution， which is a notebook personal PC Desk-Top Evolution of the action to a portable computer (Lap-Top)， and finally evolved to the current portable notebook computers， in the whole evolution process， because the Taiwan notebook industry''s continuous efforts to break through the layers of checkpoints, and finally Taiwan''s annual production to surpass Japan in 1999， crowd in the world， accounting for about 49% (Japan is about 40%)， and become the world''s largest major producer of notebook computers， but also opens the vigorous development of China''s trillion dollar industry。 In terms of R & D， manufacturing capacity， or supply chain integration on the downstream and the most important global logistics capabilities， have switched to become the world''s acknowledged leaders in the implementation of the first， and scored in all aspects of continuing under the Access to further OEM manufacturers of major brands around the world order that whenever we know the brand of plant， are all snapped in the Taiwan foundry material， so that Taiwan notebook manufacturers often create new high volume。 But in recent years， with the major brands of cheap factory under the policy， even though Taiwan''s notebook makers are still in the high growth rate and high bright market share， but because of price cuts with the brand the client requirements， resulting in the profit can not be profitable with high growth rate doubled， but allows the generation of Taiwan''s notebook industry to fall into the era of low profit margin， so Taiwan''s notebook manufacturers in the face of such challenges and the difficult business Under the enterprise to seek help Taiwan manufacturers have a laptop industry continues to grow and increase profitability strategy。 So in 2001， under an open policy by the government， initially to allow the low-end notebook computer production in China， so part of the labor costs can be reduced， followed by a comprehensive supply chain to upstream and downstream vertical integration， access to lower raw material costs。 And by the Taiwan notebook industry factories moved to mainland China will be the production of opportunities， the Chinese took the opportunity to become the world''s main production plant， so the timing and place under a variety of new development， making China the country， industrial development， the National substantial increase in gross production， to improve people''s lives， so Gengrang China ranks as the world''s largest consumer market。 However，notebook industry in China，the production part ，because all are based Taiwanese companies，and part focus of research and development in Taiwan，mainland China is limited to the lowest order part of the production，the main focus is still to master technology and R&D center in Taiwan，we shall issue to be discussed under this condition， China''s ability to Taiwan notebook industry followed suit， so that manufacturers in China to replace Taiwan''s manufacturers， officially became the world''s largest notebook the possibility of PC producers。