Motives and Corresponding Behaviors in Reading Electronic Word-of-Mouth: A Consumer Learning Perspective
博士 === 元智大學 === 管理學院博士班 === 99 === Through the interview, this study finds a 4-IS categories for interpreting consumer’s motives and corresponding behaviors of reading eWOM in pre-purchase condition, including “Information Searching”, “Information Securing”, “Information Skimming”, and “Information...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94981582429287644287 |