| Summary: | 碩士 === 元智大學 === 資訊傳播學系 === 99 === In the Consumer Electronic Show (CES) of 2009, the technology of 3D image display was unexpectedly spectacular. According to Industrial Technology Research Institute report, 3D image has been an important development of display technology in recent years. Hollywood constantly made many 3D movies in the past years. That proves 3D image display technology had greatly advanced; meanwhile, it shows the possibility of customer’s needs from 2D to 3D. Due to the 3D content becomes more and more, eg. TV, movie and game, the 3D field has started to grow up on consumer electronic; including 3D TV, 3D desktop, 3D laptop, blue-ray disc, digital camera and video and digital photo frame. Thus it can be seen 3D home products are potential development in 3D products. Littler and Sweeting (1989) considered that the ratio of technological innovation is high, and customer’s needs are not clear, makes the market is difficult to define. Therefore, market research is important when the new technology products release. The finding of this study shows the consumption values of 27-35 years old male and management group are higher than others, social values and 3D NB buying intention are positive, and emotional values and 3D PC/NB buying intention are positive. The functional needs are major of customer’s needs. In conclusion, the suggestion of this study is the 27-35 years old male and management group / office workers are the target market for business. And refer to customer’s functional, conditional and social needs for 3D technology development.
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