Exploring service quality in luxury goods industry by applying SERVQUAL scale and IPA: The case of brand A
碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === This study is proposed to explore the service quality of luxury goods industry, giving improvement advice against service quality failure. We introduce PZB service quality gap model and refined SERVAQUAL scale as research basis, and take brand A which is an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90008864889084358250 |