A Study of Corporate Sponsorship Cognition、Intention and Considerate Factor for Stadium Naming Rights
碩士 === 國立中正大學 === 運動與休閒教育研究所 === 100 === Stadium naming rights is a way to generate long-term and stable results by sponsoring of the enterprise sports contests. In abroad, it is a common campaign of marketing strategies that enterprises purchase stadium naming rights, especially in the United Stat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50073969930347420601 |