前往越南投資成功關鍵因素研究-以自行車產業為例

• Main Authors: Lin,Youzong, 林佑宗
• Other Authors: 黃劭彥
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/06162144459478163728

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 100 === The Purpose of this research is to explore what are the motives that the Taiwan bicycle enterprises invested in Vietnam? A decade later, what are the critical success factors for Taiwan bicycle enterprises to Success in Vietnam? This research tries to figure out how the bicycle enterprises adjust the Business strategies to respond environment change. Based on “Diamond Model”, this study uses the Analytical Hierarchical Process method to analyze the motives of Taiwan bicycle enterprises to invest in Vietnam and the critical success factors in Vietnam. The motives for Taiwan bicycle enterprises to invest in Vietnam are special preferences, political stability, industrial cluster effect, strategic alliances, meet the demand of customer and low labor cost in order. However, the critical success factors are special preferences, political stability, industrial cluster effect, meet the demand of customer, development of new markets and strategic alliances in order. The result indicates that before going into a new market, firms will consider what resource can get from market; later, they will explore the new market to increase their profit. In different stage of business-life cycle, the order of importance of factors is different. To success and expand in foreign country, manager’s thought and strategies need to be adjusted to environment change and competition over time.