Study on Niche Market of Waterproof Connector Industry: A Case Study of the T company

• Main Authors: Waler Liu, 劉哲君
• Other Authors: J. C. Wang
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/56952775739017258146

碩士 === 長庚大學 === 管理學院碩士學位學程在職專班資訊管理組 === 100 === 　　How to improve enterprise effects is very important issue in globalization competition. More competitors’ profit become lower originated from Competitive market. At first many enterprises earn a lot of money, because profit was lower, finally its make straitened market. Enterprises strengthen the competitiveness and unceasingly adjust enterprise internal by reducing the cost of internal charge as well as improve organizational effects in order to survive of the difficult environment. For bottlenecks enterprise, internal cost reduction or effects improvement is helpful about overall profit. However, traditional enterprise possibly to eliminate through competition, only a few larger enterprise survive. Difficult of market competition, this research to confer by investigating the property of case company and niche market, to know needs what kind of conditions and characteristics for entering the niche market, to know how the difference and advantages between niche market and mass market. 　　This research to confer the case, the company characteristics include: focus for many years in the field of waterproof connector, multi own brand, small amount of diversity and customized products, multi product style, Innovation and research continually, multi patented, multi certified, multi laboratory equipment, industry-university cooperation policy, social welfare, etc. the case compared with basic types, characteristics and condition of niche market. To know from this research (1) If this case is a successful niche market? (2) If waterproof connector industry is a valuable niche market?