Competitive Advantage Research of DLP Projector - A Case Study of C Company

• Main Authors: Wu, Chu-Kang, 武竹康
• Other Authors: Pei,Wen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/55358229635140786451

碩士 === 中華大學 === 企業管理學系碩士班 === 100 === From the industrial information, we can understand that the local manufacturers who want to subsist in Taiwan must adjust oneself from labor-intensive OEM business toknowledge-intensive ODM one. Just with that way, the companies can greatly transcend the competitors in the sunrise nations and keep establishing his own niche. The central concept of the so-called knowledge-intensive are R&;D capability. Then this research will explore C company's competition strategy localization and company livelihood core competitiveness. Under this research,1st of all, I will explore the differentiation factors from technology perspective, then I will analyze the market trend, and the characteristic of this market; furthermore, I will use Poter’s ‘’analysis-of-five-forces’’ method to analyze the Projector’s industrial environment, sort out the ‘’Key Success Factor ’’. Next step, analyze the case study company-C company by‘’SOWT Matrix’’ to find out their competitive advantage and core competence, then study how they can get the advantage, what kind of strategy they use.