Impact of Film Media on Junior Students' Reading Motivation and Reading Behavior

• Main Authors: Cheng-Chun Hsu, 許程鈞
• Other Authors: Shu-Ping Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/25380285726958692098

碩士 === 中華大學 === 科技管理學系碩士在職專班 === 100 === In recent years, reading issue has been increasingly concerned by the public because reading ability is the basis of all learning. A person with strong reading ability may also possess a lifetime learning skill. Nevertheless, according to the Program for International Student Assessment (PISA) held once in three years by the Organization for Economic Cooperation and Development (OECD), the reading ability in Taiwan has been on the decrease year by year (in 2006 reading ability ranked the sixteenth, and in 2009, the twenty-fifth). In view of this assessment result, the study aims at finding out the Impact of film media on junior high students' reading motivation and reading behavior. It is hoped that we can explore more effective teaching &; reading strategies. In this study, we chose the ninth graders at two classes in Taoyuan City as our objects. A class was applied to be the experimental group (35 persons) for implementing film media teaching before reading activities; the other class to be the control group (33 persons) for simply implementing reading discussion. The duration of experimental handling took 40 days, during which both two classes conducted four reading discussions. In the study, we used questionnaires to collect data, and also adopted descriptive statistics, independent sample t-test, multiple regression analysis, one-way ANOVA analysis, and two-way ANOVA analysis and other methods for data analysis. The findings of the study show that: 1. Film media teaching can help to enhance the reading motivation of the junior high school students with a positive impact on students' reading behavior. 2. Film media teaching can benefit girls more than boys in reading performance. 3. Spending time playing video games and watching TV will affect the reading motivation and reading behavior of junior high school students. 4. Reading behavior will be affected by different reading motivations. 5. Family factors will have impacts on different reading motivations. In conclusion, we have offered proposals based on the findings of the study to be used as references for decision making of schools and educational institutions in promoting reading and language abilities. Keywords: film media, reading motivation, reading behavior