The Application of Web Services in CRM

• Main Authors: Lin,Boshen, 林柏伸
• Other Authors: Chen,Jianxun
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/72122334286939395733

碩士 === 長榮大學 === 資訊管理學系碩士班 === 100 === A business process usually requires different areas of expertise to work together, thus an information platform to easily integrate these heterogeneous systems and to support the process is necessary. In the era of internet, the development of this system can be done by obtaining the required functions from internet and then embed it in our own system. The efforts of development thus can be greatly reduced by this manner. The research purpose of this study is to design, share and use of customer relationship management capabilities, such as customer's RFM analysis and cluster analysis, by the web services technique. The results of this research show that the open source web service tools and SOAP standard can provide the CRM services to users by web. In the future, based on this mechanism, we can further enrich the functions of the customer relationship management and benefit the users via the web services.